overview:

Silver Leaf Costumes is a lovely boutique specializing in quality handmade costumes and run by fashion designer, Laura McCraw. Laura was so relaxed throughout the entire design process; she knew exactly what she wanted and it was a delight to create it for her! 

Having used many different typefaces, colors, and styles to represent her company in the past, it was an exciting challenge to sit down with Laura and unify it all to craft a lasting brand she could love.

Check out her etsy shop to see her original costumes: www.etsy.com/shop/SilverLeafCostumes

project:

Create a brand guide, with logo & variations. Create a unique "leaf" mark.

Style Guide:

Mood Board: